Basically this is a calculated value that shows your willingness to befriend everyone on the internet. It is also the reciprocation rate you receive from those your befriend.
Long story short: Its the size of your ego (Hint: For social networks/media you want a bigger number).
An email would also mean you're not on the site and that's not good. We don't have ads, so why would you leave the site?
After countless hours of research, it had been discovered that the only thing users want to do within the social network and social media realms is make friends. Research also indicates that features such as content, comments, and pictures often got in the way of the users desire to make endless friends.
It was also found that some sites have the audacity to limit the number of friends you can make. This has many adverse affects on users self-esteem. So here at FriendMeNow as long as the database allows it, you can friend.