In your head, right next to your conscience.
http://mixxingbowl.com/category/social-blend/
We are controlling the transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical. We can roll the image; make it flutter.
Actually that's all bullshit, just listen to the podcast.